Program Promotion & Public Affairs Specialist

MS2 Media Specialist 2


Department of Sport, Culture and Heritage

Program Promotion and Creative Services, Communications Services Manitoba

Winnipeg MB

Advertisement Number: 34489

Salary(s):   MS2 $65,288.00 - $82,064.00 per year

Closing Date:   November 12, 2018

The Manitoba government recognizes the importance of building an exemplary public service reflective of the citizens it serves, where diverse abilities, backgrounds, cultures, identities, languages and perspectives drives a high standard of service and innovation. The Manitoba government supports equitable employment practices and promotes representation of designated groups (women, Indigenous people, persons with disabilities, visible minorities).

Employment Equity is a factor in selection for this competition. Consideration will be given to Indigenous people, visible minorities and persons with disabilities.

An eligibility list may be created for similar positions and will remain in effect for 12 months.

Candidates who do not meet all essential criteria may be considered on an underfill basis at a commensurate rate of pay. 

 Communications Services Manitoba Division with the Department of Sport, Culture and Heritage is seeking an experienced communications professional to fill their Program Promotion & Public Affairs Specialist position. The Specialist works with senior departmental managers across government, central agencies, internal staff and external vendors to guide departments in providing accurate, consistent and timely information about government programs and services to Manitobans. 

Conditions of Employment:

  • Must be legally entitled to work in Canada
  • Must have a valid Class 5F driver's license
  • Must be able to work standby and/or on call for evenings and weekends, on occasion
  • Must be able to occasionally work out of town, including overnight stays


  • A degree or diploma in communications plus extensive related experience in communications/advertising. A combination of relevant education and experience may be considered
  • Extensive experience developing strategic communications plans
  • Experience in media relations and issues management
  • Experience managing multiple communications projects and events within tight deadlines
  • Ability to analyze and problem solve in a fast-paced, deadline driven environment
  • Ability to work in a team environment with internal clients, project teams, as well as external suppliers and/or partners
  • Strong consultative skills
  • Strong leadership skills
  • Extensive experience in preparing written communications such as communications strategies, advertising and digital communications, news releases and speeches
  • Proficiency with social media tools and ability to adapt to constantly changing trends and technologies within the industry
  • Strong negotiating skills
  • Experience developing, implementing, and evaluating paid advertising campaigns
  • Proficiency with MS Office Suite (including Microsoft Word, Excel, Outlook) and Adobe products

Reporting to the Director of Program Promotion and Creative Services, the Specialist is a senior communications adviser within an internal team responsible for developing, creating, implementing and evaluating advertising, promotion and strategic communication plans and strategies for assigned client departments.  The incumbent is also expected to deliver direct services regarding media relations and issues management. 

Apply to:

Advertisement # 34489
Civil Service Commission
Human Resource Services
608-330 Portage Avenue
Winnipeg, MB , R3C 0C4
Phone:  204-945-4394
Fax: 204-948-2193

Applicants may request reasonable accommodation related to the materials or activities used throughout the selection process. When applying to this position, please indicate the advertisement number and position title in the subject line and/or body of your email. Your cover letter, resumé and/or application must clearly indicate how you meet the qualifications.

Please be advised that job competitions may be grieved and appealed by internal applicants. Should a selection grievance be filed, information from the competition file will be provided to the grievor's representative or the grievor, if unrepresented. Personal information irrelevant to the grievance and other information protected under legislation will be redacted.

We thank all who apply and advise that only those selected for further consideration will be contacted.


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